Governments are no longer our only source of information. You are competing with Facebook, Instagram, Snapchat and Buzzfeed for citizens’ time.
A new guide by GovInsider and Tableau shows three key steps officials should take to use data and visualisations to engage with colleagues and capture citizens’ attention.
The “best thing” governments can do is “create interactive data stories for people like you and me who don’t have a degree in data science, but still want to know what’s going on,” said Ben Jones, Director of Outreach Programmes, Tableau.
This guide will help officials create clear, crisp and most of all, accurate visualisations and stories. When done right, these are powerful tools to get people to ask new questions or understand complex issues.