Eying Wee, Head of Marketing, Asia Pacific and Japan, Check Point Software Technologies
Women in GovTech Special Report 2016.
How do you use technology to improve citizens' lives? Tell us about your role or organisation.
I am the Head of Marketing for Asia Pacific and Japan for Check Point Software Technologies. Check Point Software is the largest pure-play cyber security vendor globally where our complete security architecture defends an enterprise from network to endpoints.
In my role, I am in-charge of developing regional marketing strategies which are aligned with our corporate marketing and sales direction to raise the brand and generate demand.
What has been the most exciting thing that you worked on in 2016?
A recent public relations campaign of a new variant of an Android malware (termed Gooligan) which breached the security of over 1 million Google accounts. This was a highly confidential and globally coordinated public relations campaign because of the sensitivity of the information. The global PR team (including myself) together with senior management managed the information flow. And in order to ensure zero leakage, Check Point employees was only briefed hours before the global press release. It was exciting for me because we were all living “on the edge” with regards to the absolute release date. The coverage of Gooligan globally was amazing.
What tool or technique particularly interests you for 2017?
Social Marketing - while it may not be considered an emerging technology anymore, we haven’t seen enterprise marketing fully adopt this technique.
If you were to share one piece of advice that you learned in 2016, what would it be?
Age should never be a consideration when hiring. We hear so often from hiring managers that they are looking for people with experience. 2016, I brought a few “millennials” onto my team and they contributed fresh ideas that we, the “experienced”, would not have thought or considered.
Who is your hero and why?
I don’t tell him often (or ever at all) but my husband is my hero. My husband is the silent type who chooses action over words and firmly believes in putting in 200% in everything he does. At work, he is a stern but fair leader but is a teddy bear to his 2 boys. As a husband, he laughs with (sometimes at) me, supports my career choices and most importantly, puts up with me!
And finally, if you could recommend us one place to eat, where would it be?
Jalan Batu hawker center for a traditional bowl of Fish Ball Noodles.