How can universities compete globally?
By GovInsider
Branding and marketing are increasingly important in the education sector, new report says.
Universities face international competition on many fronts, and must make sure that they market themselves effectively. A new report by Fuji Xerox and GovInsider addresses this concern and shows how institutes can go ahead of the game.
Institutes have to look beyond the traditional areas of competition by being more agile and cost-effective. Marketing, branding and communications are all becoming more important.
Institutes can be more efficient at this by using a central hub to manage all incoming and outgoing messages and documents. This would allow them to integrate all efforts, and track what works and what doesn’t using analytics.
They would also have a more comprehensive view of their costs and negotiate better with partners. If you would like know more about how the education sector can be competitive, download the full report below.