How to personalise digital services

You know that leading digital governments are tailoring services to individuals’ needs, and you know why. Now here’s how you can do it.

A report by Microsoft shows how personalised digital services can be built with examples from online banking. Governments can predict when a citizen is about to go through a big change in their lives.

And digital services can be delivered to them when they need it. New parents can be sent information on child care, while their baby is automatically registered.

A business owner can be given guidance on paying taxes and hiring new employees. If citizens have questions or complaints, digital assistants can chat with them to recommend the best solution.

Predictive analytics can tell officials when a student is about to drop out of school or if a citizen has not been paying their taxes right.

Download the full report to learn more on personalised digital services. Image from The Web Shift