Infographic: Making government services effortless – learnings from Abu Dhabi

Customer experience is at the heart of a pioneering model led by the Abu Dhabi government.  

Launched in 2022, the Abu Dhabi Program for Effortless Customer Experience aims to enable a government-wide effortless customer experience.  

The successful pilot phase involving three government entities saw streamlined customer journeys by almost 50 per cent on average, enabling quicker completion times with fewer touchpoints. 

Check out the infographic below which highlights the key achievements of the program, as well as the case study involving one of the government entities – the Department of Community Development (DCD). 

To learn more about the Foundation’s recent report on the emerging trends around customer experience in government, click here. To read about Abu Dhabi’s approach to GCX, click here. 

This article was produced in partnership with Abu Dhabi's Department of Government Enablement.