Mariam Fayez, Director of Media Relations, Ministry of Communications and Information Technology, Egypt

1. How do you use technology/policy to improve citizens’ lives? Tell us about your role or organisation.

Critical to understanding is that DPI is not about technology systems and solutions but rather a means to address the socio-economic challenges of local and federal governments to ensure efficient performance and improved quality of life for the citizens.

I lead communications at the Ministry of Communications and Information Technology of Egypt.  One of my main duties is to spread awareness of the benefits of digital technologies and support the growing digital-oriented ecosystem. It is important to allow citizens to test and live the technological way of life. From then on, I have fulfilled a portion of my duties.

By effectively communicating the connection between technology, policy, and tangible improvements in people's lives, governments can gain the support and trust of citizens.

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2. What was the most impactful project you worked on this year?

This project took place last year. It was quite effective and had a significant impact. We supported young entrepreneurs' pitches in front of a judging panel and investors on national television. The entrepreneurial ecosystem and the concept of digital innovation have gained significant acceptance in our country, receiving equal support at both the local and regional levels.

3. What was one unexpected learning from 2024?

Many enthusiasts in the field of DPI have taken on a communications role. Communication for DPI is a priority for many countries and organizations, and there is a growing community to serve the purpose. The public has the right to know about all the technical GovTech initiatives that reflect improved government performance.

Another unexpected lesson from 2024 in the field of GovTech is the growing trust in governments to ensure business continuity and operational resilience in the face of unpredictable risks and critical situations, such as cyberattacks or natural disasters. Such trust aims to safeguard minimized disruptions and a smooth and swift recovery. AI plays an important role in ensuring enhanced preparedness, efficiency, response, and recovery.

Governments can learn a significant lesson from citizens' pain and need, not from the lab. Listening to citizens wherever they are located and understanding their fears and challenges with digitality is important.

4. What’s a tool or technique you’re excited to explore in 2025?  

Interactive Data Storytelling.

My objective is to create immersive experiences where people have the opportunity to explore and understand data in a visually engaging way.

My area of interest is personalizing data narratives, a skill I hope to further develop and learn more about tailoring information to individuals’ needs and ensuring its relevance to them.

The reason I am excited about learning this tool is that it allows citizens to better comprehend public issues and possibly become engaged in developing solutions. 

5. Everybody’s talking about AI today – give us your hot take on AI and what it means for the public sector.  

AI is not a mere technological advancement but a fundamental shift in how public sector services and operations are delivered. The private sector was a leader in embracing AI and succeeded in leveraging the technology and its applications. To remain competitive and relevant, governments should similarly seize opportunities to embrace digital-first and AI-backed experiences to meet increasing citizen expectations.

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6. What are your priorities for 2025?

I am passionate about the potential of GovTech to improve government performance. Innovation is essential for the government to stay relevant and effective.

Through a bouquet of inbound and outbound GovTech and DPI awareness initiatives, I will work to instill the value of innovation in government for civil servants and help build a strong and vibrant ecosystem.

7. What advice do you have for public sector innovators?  

My advice for public sector innovators is: Immerse yourselves in the communities you serve.

1. Work from the field 
    

2. Make ‘digital’ work for everyone 
    

3. Ensure there is a voice for everyone in your innovation. 
    

4. Design with humanity in mind 

8. Who inspires you today?  

I'm deeply inspired by women who lead and run grassroots organizations. Their dedication to community impact drives progress in society and the overall economy. By default, their efforts are always focused on fostering an atmosphere that encourages more women to take an active role in society to develop solutions that genuinely benefit the general public and solve problems in business, society, and daily life. 
 
Aside from that, I find that Nandan Nilekani's work inspires me because it emphasizes the value of original thought in addressing complex societal issues, which is crucial for success in GovTech.