Lim Xiu Ling, Senior Manager (Digital Product Development) at Digital Office, Singapore’s Ministry of Education (MOE)

Adaptable, innovative, and dedicated. These were the three adjectives used by Lim Xiu Ling to describe herself for the Amalgamated Union of Public Employees (AUPE) Transformation Champion’s 2025 award.  

As a part of a series celebrating these digital transformation champions, GovInsider, in partnership with AUPE, reached out to Lim to learn more about what motivates her and what advice she has for her fellow public sector employees about how they could transform themselves into champions. 

Which agency do you work for and in what capacity?  

I work for the Ministry of Education (MOE), under the Communications & Engagement Group (CEG). I am a Senior Manager (Digital Product Development) at Digital Office. 

Can you describe what your job responsibilities are and what you do?  

I had the privilege of serving as the Product Designer and Manager for the PSLE & Full Subject-Based Banding microsite, as well as leading the redesign of MOE’s corporate intranet.  

For the intranet project, I not only oversaw the design and development but also managed internal stakeholder engagement, communications, and change management to ensure a smooth rollout. To support adoption, I also authored user-friendly system manuals, which led to a 50 per cent reduction in technical queries. 

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Beyond product development, I play a key advisory role to MOE’s divisions and schools, providing strategic guidance on the best practices for social media. This includes communications, stakeholder engagement, branding, and online crisis management.  

I also collaborate closely with Meta and Google to ensure that the MOE’s social media accounts and digital assets are safe and secure.  

What new skills have you picked up?  

Since graduating with a degree in Business with Communications, I have developed a diverse and valuable skill set throughout my career. This includes refining my communication skills, gaining expertise in social media listening and content creation, and managing stakeholder relationships.  

With support from my MOE management, I also took up a Specialist Diploma in User Experience & Digital Product Design, which has been instrumental in my current role, where I create digital products to support the Ministry’s communication and engagement efforts. 

Outside of my career, I’m passionate about lifelong learning. From culinary arts and Chinese lyric writing to completing the Advanced Certificate in Learning and Performance (ACLP), these interests enrich my life and enhance my creative thinking and problem-solving abilities. 

You have been nominated as a champion because you were not afraid to embrace change. Can you describe your journey?  

My journey as a champion is not about fearlessness towards change, but rather about navigating fear with the support of a strong network.  

Like many people, I sometimes struggle with self-doubt and imposter syndrome. It is the kindness and encouragement of my friends and colleagues that gives me the confidence to step outside my comfort zone and embrace new opportunities. 

During my secondment to DBS Bank Singapore as a Customer Journey Architect under PSD’s Service Delivery Talent Attachment Programme (SDTAP), transitioning to a new industry was challenging.  

However, the guidance from my DBS team and fellow SDTAP secondees transformed what could have been a daunting experience into a rewarding six months of growth and learning for me. 

How have the new skills that you picked improved your productivity?  

The new skills I’ve gained enhanced my ability to connect the dots and approach challenges with an open mind. I can better identify links between seemingly unrelated ideas, strengthening my focus on user experience - anticipating needs, addressing pain points, and designing intuitive solutions.  

By drawing on diverse experiences and perspectives, I engage stakeholders more meaningfully and develop solutions that truly meet their needs. 

Has this also helped your colleagues in their work as well?  

Our work is highly collaborative, involving frequent interaction with cross-functional teams. It's not a one-person effort. Everyone brings unique skills and perspectives to the table, and I have benefited greatly from this mutual support and exchange of knowledge too. 

Since we are in the age of lifelong learning can you share what are the new skills that you wish to acquire in 2025?  

In 2025, I aim to enhance my language skills, particularly in Chinese and Hainanese (I’m Hainanese). I recently enrolled in NTU’s Business Chinese course.  

With Singapore’s increasing engagement with China across various sectors, the demand for professionals proficient in both English and Chinese business communication will continue to rise.  

I believe that strong bilingual capabilities will be invaluable in staying relevant, navigating the evolving global landscape, and fostering international relationships. 

How has the government/your organisation helped you to acquire new skill sets?  

The Ministry of Education (MOE)’s commitment to education and lifelong learning is demonstrated by the various development opportunities available to staff.   

My management has been supportive of my growth, encouraging me to explore new skill sets that align with both my career aspirations and the organisation's needs. MOE's internal online learning platform, OPAL2.0, is also a valuable tool, offering access to a diverse range of work resources to MOE staff. 

What message would you want to give to your colleagues so that that they can also upgrade themselves? 

Lifelong learning is a journey, not a destination. I think the biggest hurdle is often just getting started. It's like going to the gym - the hardest part is putting on those shoes and getting on the treadmill. But once you're moving, you gain the confidence and motivation to keep going.  

Take that first step. Find something that sparks your interest, no matter how small, and just start. The momentum will build from there. 

Do you have a motivational quote that you believe strongly in?  

The quote "Be Your Own Hero" resonates deeply with me. It’s a quiet yet powerful call to action, reminding us that greatness lies within. We don’t need capes or superpowers - being your own hero is about embracing our strengths, recognising our weaknesses, and striving to become the best version of ourselves. 

How comfortable are you with integrating new technologies into your daily work?  

I’m comfortable with new technologies but recognise that continuous learning is essential as they evolve rapidly. I learn best through hands-on experience and am fortunate to be part of a team that embraces this approach.  

We actively explore and integrate digital tools, sharing insights, troubleshooting challenges, and optimising their use to support our goals. This collaborative environment fosters shared growth, allowing us to learn from one another and enhance our collective expertise. 

What motivated you to learn skills outside of your comfort zone and why would you recommend others to upskill and upgrade?  

I am a strong advocate for lifelong learning, finding deep fulfilment in acquiring new skills. My curiosity about people and the world motivates me to explore new concepts.  

In 2021, I earned a WSQ Certificate in Food Services (Culinary Arts), where I learned essential knife skills. These proved useful when our division volunteered at a soup kitchen last year, allowing me to contribute meaningfully by preparing meals for migrant workers. 

Pursue your passions and never stop learning. Every skill you acquire enriches your journey in ways you may not anticipate.  

Time and experience are invaluable assets, so invest them wisely in growth and meaningful pursuits. The knowledge you gain, the people you meet, and the conversations you have can open new doors and create lasting impact. 

How did you feel about being selected as an AUPE Transformation Champion?  

 
I am grateful for the recognition. Becoming an AUPE Transformation Champion isn't just a personal achievement; it reflects the collective effort and unwavering support of the organisation and colleagues as we work together to embrace change and drive continuous improvement.