Pure Accelerate 2026

Accelerate your data advantage

 

Discover how to unlock the true value of your data at Pure Accelerate 2026.

 

Explore the latest innovations, network with the industry’s leading thinkers, and explore how organisations can turn data into real results. 

 

Key Takeaways 

• Everpure is positioning itself as an autonomous data infrastructure platform, not just a storage vendor. The strategy centers on one unified data plane, intelligent control plane, and data-intelligence layer spanning block, file, object, and cloud.

• AI is moving from copilots to governed automation. Pure1, Fusion, Copilot, MCP servers, workflows, and triage agents are designed to recommend and execute actions, but with human approval, policies, rollback, and strong guardrails. 

• Cyber resilience is becoming an operational and executive priority. Customers want verified recovery, immutable protection, consistent restore points, isolated recovery environments, and resilience workflows, not simply faster backups. 

• Data intelligence is the bridge to AI readiness. The focus is shifting from knowing where data is stored to understanding its classification, sensitivity, relationships, application context, and business value across on-premises and cloud environments. 

• Customers want actionable insight, not more dashboards. The strongest recurring request was context: what changed, why it changed, the likely root cause, and what action should be taken. 

• Operational simplicity remains a major differentiator. The roadmap emphasizes fleet-wide management, automated rebalancing, self-service upgrades, near-real-time metrics, and reducing manual administration as infrastructure scales.

• Object storage is expanding into a cross-platform, enterprise-wide data layer. Key themes include Active Cluster for Object, synchronous replication with zero RPO, stronger FlashArray–FlashBlade integration, global namespaces, intelligent placement, and controlled object tagging. 

• The customer bar is rising. Buyers are delaying replacements, targeting higher utilization, preferring denser systems, and demanding clearer pricing, packaging, integration, RBAC, and measurable.